RevSource
Attribute every dollar of revenue and BD spend.
RevSource is the attribution platform revenue leaders have been trying to build in-house for a decade — AI-native, deal-aware, and grounded in your firm's real CRM, expense, and calendar data through Orion.
Deal-level BD expense mapping
Map dinners, travel, sponsorships, events, and rep time to the specific accounts and deals they actually compounded — with a defensible audit trail.
Multi-touch + incremental lift
Blend multi-touch attribution with incremental-lift models, and let AI explain model disagreements in plain language for the CRO and CFO.
Boardroom-ready ROI views
Generate board-pack-quality ROI cuts by channel, rep, region, or segment — every number clickable to the underlying evidence.
Designed for CROs, CFOs, and PE operating partners